Follow our easy to read 7 step guide, and you’ll be fast on your way to becoming an SEO pro!
A client recently asked us, “You guys are an SEO company, right?”
“Ok, then how would you optimize my new website?”
Interesting question sir…
You see, search engine optimization isn’t as simple as some may have you believe.
Google updates is ranking algorithm near to every week, effectively re-writing the rules each time. Said simply, what used to work in the past doesn’t work today.
But don’t go running for the hills just yet.
In this post, we’re going to give you a solid head start in 7, easily digestible steps towards building one SEO campaign:
Step #1: Learn The Google Keyword Tool.
Each and every solid SEO campaign begins with keyword research.
Do this: Go to Google. Type in keyword. Choose the 1st result.
This tool is FREE and will give you the exact number of people that searched any keyterm last month.
Apply some common sense here and do the best to determine what key terms your customer base are searching for.
(side-note here – I personally love the Google Keyword tool. It’s super easy to use and it’s really interesting to see how many potential clients / customers /patients are out there searching each month).
Step #2: links. Links. LINKS!
Lets make this easy to understand.
85% of the reason Google ranks one website above another is due to the volume and quality of inbound links (sometimes called back-links).
What is an inbound link?
Glad you asked.
An in-bound link is simply when one website links to another. For example:
www.MYSITE .com linking to www.YOURSITE.com would count as 1 inbound link for you.
How do you find highly relevant links, you ask?
Easy, search for them.
If you’re trying to rank for a keyword like “dolphin”, the most significant link would be from a page that already ranks in the top 100 search results for the term “dolphin”. The second most relevant link would be from pages that rank within the top 1,000 results.
You’ll find that some of those websites are going to be competitors. But a larger portion won’t be, so don’t fret.
Asking for links is the name of the SEO game here folks!
Step #3: Facebook Is Your Friend
We can’t say it enough. Facebook is so crucial when you’re optimizing a brand new site.
Check it out, we have a Google Analytics account with access to over 100 websites. Can you guess what all of those 100 sites have in common?
Facebook is one of the top 5 most popular traffic sources…always.
If business doesn’t have a kick-butt Facebook page, chances are you’ve been you’re missing out on some serious business.
What’s more, building a major audience to drive traffic back to your company’s website requires little more than some determinations and elbow grease.
One of the most important things to keep in mind with having a Facebook fan page is that you’ve got to be active …regularly.
Step 4: Tweet, Tweet Little Birdie!
Like Facebook, we recommend building a Twitter profile for your company. Not only will this help you in your Google rankings, but provided you’re ding it right, Twitter can be a very effective traffic channel.
Additionally, consider signing up for Twitter Sponsored Advertising. It isn’t too expensive and typically Twitter traffic is well worth the expense. .
Step #5: Public Relations, Baby!
Hire a PR agency. If you’re low on cash, you can always hook up with a performance-based PR agency (you only pay them if they deliver results).
Here’s what you’ve got to have your PR firm focus on:
-Launches- anytime that you launch a new product or service, get coverage. Because your product/service is AWESOME!
- Interviews- get as many interviews that you can with the media. Come up with data points that you want to share and make it interesting!
- Make guest posts- if you can write, have the firm pitch you for a guest host with some blogs.
- News- get coverage for news like events and launches. It it’s newsworthy, let the media know!
People need to know about your business and a PR firm can help make that happen.
Step #6: Write!
Start a blog. Write regularly.
We really can’t emphasize this enough. Google loves freshly updated content and any website that consistently updates its content on a regular basis will be preferred to a competitor that does not.
How often is your blog being updated?
Best practice is 3 times a week. For some that may be excessive, and we understand that. If you can only update your blog once a week or even month, that is still better than never doing it at all.
When updating, focus on writing posts with content that promotes what your company believes in content that your readers can relate to.
Step #7: Conversion Rate Optimization.
Traffic is more expensive than ever, the price to get a visitor to your company’s website will rise and continue to rise in the future.
Start off by surveying your visitors and run tests. Find out what they are or aren’t buying and what parts of your website they find confusing.
Use that data to make necessary changes to your website.
Once you’ve made changes, focus on if your conversions are moving drastically up or down. This will tell you if your visitors are responsive to those changes.
These are the tactics for getting a SEO dominance online. You’ve got to research and promote. And don’t forget about social media! These things will get your foot in the door when starting from the ground up. Blogging and writing are more important. They are what gives your website the quality content and keeps your visitors coming back for more. And finally, CRO allows you to make changes to your website based on what the visitors want. Take these steps with you on your journey to becoming a SEO pro!