In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch.
We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind the times and at worst it makes potential customers think you’re not good enough.
The dawn of a new year approaches. And with it, our thoughts inevitably turn to reflection and assessment.
If you’re like many, you may be slightly cringing at the remembrance of New Year’s resolutions you made this time last year. Maybe you didn’t make it to the gym 3 times a week like you said you would or perhaps you didn’t take up a new hobby like you wanted to.
But the good news is that very soon, you get a brand new opportunity to commit to doing better next year. And while you’re at it, we suggest turning your mind to your business goals as well as your personal ones…
Why exactly does the past look so good to so many of us?
It’s not because it was perfect or even better than the present – in many ways, actually, it was worse. Yet when we look back, it’s often through a pair of distinctly rose-colored glasses. And here’s why…
It happened long enough ago that we don’t actually remember it very well at all. And what we do remember is mostly the good stuff, all heavily shadowed by our longing for a more carefree and easy time in our lives. We remember it in broad, positive strokes that give us a warm and fuzzy feeling.
When you write a guest blog that garners over 300,000 social media shares and gets Tweeted by editors from Time Magazine, Mashable, Buzzfeed and the New York Times, you know you’re doing something right.
But what is that exactly?
After you do a happy dance (or several), spring for the pricey champagne and marvel at all the bigwigs who are sharing your piece, it’s time to take a step back and assess what went into the magic recipe so that you can make it again.
As a smart and savvy business owner, you know by now that blogging isn’t a fluffy extra, but rather a serious necessity.
Content marketing has officially overtaken traditional marketing methods of yore. The old ways are rapidly becoming obsolete as it becomes increasingly important for brands to engage with customers online in authentic ways.
But just how does one do that?
Money talks…it also Tweets.
That is to say that if you put some good ol’ fashioned cash money behind a Tweet, it’ll have a much greater impact that it would organically.Being strategic about how, why and where you get your Tweets shown is something that any business can (and should) do if they’re trying to reach more people.
Advertising on Twitter used to just be “Promoted Tweets,” but they’ve since made it possible to choose the way you advertise with them based on what your marketing goals are.
They have their own very robust online guide if you want to learn everything there is to know, but we thought we’d give you an intro here that may make navigating their site a little easier.
You have probably noticed that insistent little “Boost Post” icon in the bottom right hand corner of all of your Facebook company page posts. You have some vague idea that it means forking over your hard earned moola to Facebook and you likely thought, “Heck no!”
I can’t exactly blame you for that – this is supposed to be a free way to promote your business, right?
In theory, yes. There’s a whole mess of stuff you can do to increase your exposure on Facebook for free, but there are some serious benefits to boosting the occasional post.
Whether you have a professional marketing company like us working behind the scenes for you or not, you can and should take a few minutes every day to put in a little work to boost your website’s rankings.
Just as there’s no such thing as being too rich, there’s really and truly no such thing as doing too much to get Google’s attention. As long as you’re going about things the right way and sticking exclusively to white hat strategies, you can’t go wrong.
And while you may not have boatloads of time to devote to getting your site ranked, you can definitely carve out 5 minutes out of every day to do a good deed for your website.
We’d all like to believe that there’s a magic way to double our leads, triple our income and quadruple our website traffic overnight…including me.
But then again, I’d also love to be able to teleport to warmer climes during a Chicago winter and read minds.
But ain’t none of that gonna happen, no matter how much I wish it so.
I’m here to give you a bit of a reality check. No web marketing company in the world can make your business successful immediately. If someone tells you they can, they’re misleading you.
Many of our clients are left a bit confused when it comes to guest blogs, and we don’t blame them.
When you think of marketing, you usually think about direct messaging that promotes your company in an explicit way. You don’t want to waste money beating around the bush, right?
But, in order to understand the high value of guest blogging, you have to shift your perspective a bit. Though we’ll take care of the whole thing for you, we think it’s important for you to understand its purpose along with a few do’s and don’ts.