“WebRev is absolutely critical to our success as a salon. They continually stay ahead of the curve and our returns have been massive!” Charles Ifergan | Charles Ifergan Salons
Charles Ifergan is an iconic name in the hair styling industry. The owner of 4 Chicago salons with over 200 employees, Charles boasts a long list of celebrity clients, numerous TV appearances and magazine features, and over 40 years of experience. 5 years ago, when Charles approached WebRev, his website didn’t do justice do his impressive resume and sophisticated salons. Furthermore, it was not optimized, therefore was not attracting enough traffic or converting many visitors into clients. Though he’d been a master of old-school marketing techniques, he came to us to help modernize his web presence.
- Implement SEO (search engine optimization) strategies to increase visibility to prospective clients and Google search rankings.
- Increase customer interaction and engagement through social media strategies with viral content, contests, giveaways, and promotional videos.
- Use updates on several media outlets to increase social signals that increase Google search rankings.
- Feature Charles’s impressive media coverage to engage clients and strengthen the brand.
- Implement scheduling software to enable easier appointment setting for clients and better appointment management for stylists.
- Incentivize e-mail list and new customer acquisition through attractive special offers.
- Video Production, Post-production, sound design & launch.
The Big Win:
WebRev’s massive overhaul to Charles’s web presence has had and continues to have a huge impact on his business. We started working with Charles 5 years ago and since then, his salons hold over 60 top positions for his most competitive and highly profitable key terms, including the first page positions for key terms such as, “Chicago Salon,” “Salons in Chicago,” “Top Chicago Salons.” The bottom line is, no matter which words Chicagoans use to Google a salon, they’re met with the Ifergan salons again and again. We were able to get those results just by optimizing the back end of the website.
On the front end of the site, we used proven user experience (UX) research to increase the conversion rate so that potential clients would find it nearly impossible to leave the site without booking an appointment. When you visit the vibrant and intuitive website, your eye is immediately drawn to an incentivized e-mail opt-in, presenting an irresistible offer for new clients. Charles tells us that nearly a third of his clients will take advantage of the offer, proving how effective it is at attracting new business.
We’ve also harnessed the ever-increasing power of social media to increase organic traffic as well as search rankings. We were able to organically increase his Facebook followership 2300%, so his clients are now very actively engaged with the salons on various social media platforms. Additionally, the promotional videos we produced have been viewed thousands of times across multiple video-sharing platforms. Because Google now uses social media activity as a component of search rankings, the high frequency of social signals (updates, comments, likes, shares) continues to be a contributing factor to the success of the Charles Ifergan website.
Due to the increased web presence, extensive SEO (search engine optimization) efforts, aggressive social media strategies, and video production / distribution, Charles has seen a 556% traffic increase to date. Charles Ifergan is one client who really committed to web marketing and, as a result, has seen huge returns.