“WebRev is absolutely critical to our success as a salon. They continually stay ahead of the curve and our returns have been massive!” Charles Ifergan | Charles Ifergan Salons
Charles Ifergan is an iconic name in the hair styling industry. The owner of 4 Chicago salons with over 200 employees, Charles boasts a long list of celebrity clients, numerous TV appearances and magazine features, and over 40 years of experience. 5 years ago, when Charles approached WebRev, his website didn’t do justice do his impressive resume and sophisticated salons. Though he’d been a master of old-school marketing techniques, he came to us to help modernize his web presence.
- Create a young, fun, vibrant website that would still reflect a high level of sophistication.
- Implement scheduling software to enable easier appointment setting for clients and better appointment management for stylists.
- Feature Charles’s impressive media coverage to engage clients and strengthen the brand.
- Incentivize e-mail list and new customer acquisition through attractive special offers.
- Increase customer interaction and engagement through social media strategies with contests, giveaways, and promotional videos.
- Design logo, print materials and packaging for Charles’s own product line in order to give a unified aesthetic to the entire brand.
- Implement SEO (search engine optimization) strategies to increase visibility to prospective clients.
- Video Production, Post-production, sound design & launch.
The Big Win:
WebRev’s massive overhaul to Charles’s website and web presence has had a huge impact on his business. For the past 4 years, his salons have held over 60 top positions for extremely competitive and highly profitable key terms, including the #1 spot for his most important key term, “Chicago Salon”. His clients are now very actively engaged with the salons on various social media platforms with over 2300 followers on Facebook, and the salon’s promotional videos have been viewed thousands of times across multiple video-sharing platforms. When you visit the vibrant and intuitive website, your eye is immediately drawn to an incentivized e-mail opt-in, presenting an attractive offer for new clients. Charles tells us that nearly a third of his clients will take advantage the offer, proving how effective it is at attracting new business. Due to the increased web presence, extensive SEO (search engine optimization) efforts, aggressive social media strategies, and video production / distribution, Charles has seen a 556% revenue increase to date. The website has been also been featured on Fox, ABC and other major networks, giving his business even more valuable exposure. His beautifully-packaged products will hit salon shelves soon, rounding out WebRev’s brand makeover. Charles Ifergan is one client who really committed to web marketing and, as a result, has seen huge returns.