WebRev Marketing & Design, Web Design, Chicago, IL

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JW Hand Center Web Marketing

The Challenge:

JW Hand Center, Chicago hand surgery center, came to us like many clients. Dr. Jeffrey needed to start from scratch, as he had no website and zero web presence.  He was ready to bring his business up to date and wanted to launch a website that would have immediate results on his patient volume.

The Gameplan:

• Build a website that was designed with back-end page optimization to establish search engine visibility

• Use SEO (search engine optimization) strategies to establish top Google search rankings for the most competitive key terms.

• Implement social networking strategies to engage patients across multiple platforms.

The Big Win:

Dr. Jeffrey’s website is intuitive and welcoming to both existing and prospective patients.  Not only is the front end of his site optimized for an engaging user experience, but the back end is highly search optimized.  We also set up several engaging social media profiles, which are linked to the website.  The practice now has hundreds of followers interacting with them across multiple platforms.  These interactions are called “social signals,” and they contribute to the site’s high Google search ranking positions.

It can be a real challenge to establish rankings for a previously nonexistent site, but within just a few months of the site going live, it was already ranking for the most profitable and competitive key search terms.  Due to WebRev’s continual maintenance of SEO (search engine optimization), the practice also holds the top 3 positions in Google searches for several competitive industry key terms. The results of our SEO (search engine optimization) work can also be seen on Google+ Local, which now directs users to the practice on the map feature of a Google search

Potential patients overwhelmingly rely on the internet to find new doctors, and equate high rankings with high quality, so Dr. Jeffrey’s top search positions are now his very best referrals.   Dr. Jeffrey’s thriving practice now has a web presence which lives up to the caliber of his work.

JW Hand Center Logo

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