MKD was a successful Pasadena dental practice gearing up for a big launch of a new office in Los Angeles, a brutally competitive market for dentists. They were starting from ground zero and needed the whole package: Website, SEO (search engine optimization), videos, a social media presence and map optimization. They wanted a clean, intuitive website that would bring their brand to market and create instant business for their new practice.
- Create a beautiful, intuitive website that features before and after photography, an appointment-request form, a blog, and testimonials, and made it easy for customers to reach out and schedule appointments.
- Use SEO to bring their name to the top of user searches for competitive key terms.
- Develop a social media strategy to build followers and engagement through fun promotions.
- Produce promotional videos to feature across several video-sharing platforms.
The Big Win:
MKD Dentistry went from unknown new kid on the block to industry leader. Their website facilitates a seamless user experience that reflects the successful and patient-centered business they run. The homepage, with its beautiful slider and simple presentation, encourages visitors to take immediate action. Through our SEO (search engine optimization) efforts, they now hold the top Google positions for their most competitive and profitable key terms, such as “Downtown LA dentists” and “Los Angeles dentist.” Additionally, our map optimization efforts has resulted in 100,000s of views on web maps like Google+ Local, Yahoo Directory and Bing Local. The video promotions and engaging social media efforts have resulted in a 552% leap in social media engagement, which has increased current patient loyalty and new patient acquisition. Literally and figuratively, we helped put MKD on the map in one of the most competitive markets in the country.