An association of ultra high-end shops and businesses in Chicago’s Gold Coast, Oak Street asked us to create a website that would encourage more tourists and locals to visit. Their existing website was merely a homepage that listed the shops and did nothing to promote the individual businesses or the distinct experience of shopping on the street.
- Create an interactive, elegant website to reflect the street’s luxurious brands and businesses.
- Showcase vibrant photography and shine a spotlight on each, individual business in order to raise awareness of the variety of shopping experiences available on the street.
- Integrate social media and event publicity to engage customers and to show the street as a special destination.
- Implement on-page and continued SEO (search engine optimization) marketing strategies to increase visibility to internet searchers.
The Big Win:
Oak Street Association’s website is now a destination for discerning Chicago shoppers, as is clear from the fact that there has been a 27,300% increase in website traffic. Thanks to the extensive SEO (search engine optimization) work WebRev initially did on the website’s back-end and our continued link-building marketing, Oak Street also holds top positions for many of their most valuable key terms such as “Chicago luxury shopping” and “Chicago boutiques.” Whereas before they had a façade of a website, they now have a highly active, elegant website that showcases the individual brands as well as special events, which serves to peak visitors’ interest in the street for shopping as well as socializing. Visitors to the site are met with an innovative homepage photo display, which reflects the luxury businesses that make up the association. Best of all, business owners are reporting that live traffic and profits are way up as a result of their web makeover.