When Aaron, the owner of The Cosmetic Laser Center, approached WebRev, he was in a very tough situation. The business’s 8 locations across Wisconsin were not doing well at all – in fact, the patient volume was at an all-time low. He wanted the business to thrive but could no longer continue investing in it if things didn’t change soon. They were in a do-or-die situation, forced to give up the business or make something happen and they turned to us.
- Optimize the current website to increase Google visibility and search rankings for the industry’s most profitable key terms.
- Optimize the Google Maps listings for all 8 locations
- Increase social signals through more frequent and more engaging social media content
- Raise search rankings by consistently adding new pages to the site in the form of blogs
- Obtain high quality links from relevant websites through guest blogs
The Big Win:
We’re thrilled to report that Aaron no longer has to consider giving up his business. Within just 4 months of beginning our partnership, the website’s daily traffic had quadrupled, which resulted in a significant jump in patient volume. The site also began ranking #1 for over 40 highly competitive, industry-leading key terms, including many that were place-specific for all 8 locations: “Tattoo Removal Wisconsin,” “Laser hair removal Kenosha,” and “Skin Tightening Madison” are just a few.
The website’s quick ranking success was also due to the increased social media presence, which now figures significantly into Google’s ranking algorithm. The engaging content we create has increased the follower interactions, or social signals, which helps boost the site’s search visibility as well. In addition to social media updates, our content creation team writes high-quality articles for the website’s blog as well as several high authority blogs that potential clients visit. The links to The Cosmetic Laser Center’s site from other popular websites is an important part of our SEO strategy and it also establishes Aaron as a respected leader in the industry.
Said simply, our extensive SEO work saved Aaron’s business and put him back on the map in his field. He now has a steady stream of pre-existing and new patients who, by and large, have found the business online. His #1 rankings communicate to potential patients that The Cosmetic Laser Center is the most reputable service provider in the area, a crucial distinction for the types of cosmetic treatments his centers perform.