In 2013, we’ve seen a lot of forward movement in web design.
From bold typography & super-responsive design, to Parallax scrolling and more – 2013 has, thus far, been a blast.
The following 5 design trends are awesome, and some of our favorite to date…
1. Responsive Web Design- The Movement of 2013
Would you rather lose your phone or your keys? Yeah…me too, keys. Definitely keys.
And we’re not alone.
In 2012 18% of all the whole interwebs was accessed from a smart phone or a tablet. In 2013, we’re seeing numbers as high as 30%.
In fact, over 70% of all social networks are accessed from a mobile device.
And apparently, web design geeks like us, have taken note.
Increasingly, we are seeing desktop sites become responsive and act like they should on our phones & tablets.
Last we checked the number of sites that employ ( * caution * fancy-pants industry jargin ahead) RWD, or Responsive Web Design, is above 40%.
And because RWD has become such a successful, some might say necessary, movement – designers are working to keep it simple by sticking to the basics.
This trend is, undoubtedly, the future of the web.
2. Fonts & Layout – Typography.
Typography can make or break the design of a website.
*Off the record, we are all Typography nerds here and can even guess any font. Try us.
We’ve seen bad font completely RUIN an otherwise beautiful site.
We’ve also seen awesome fonts, laid out perfectly, turn boring sites up to 11.
Added bonus, well-presented content gets read!
3. Main Menu Navigation… On Its Way Out ?
You and I are used to seeing navigation that looks like a simple table of contents .
Now however, designers are pushing the envelope and creating websites that give the user an almost cinematic experience.
4. Let’s Get Weird With Parallax Scrolling
One of the most popular and crowd-pleasing website effects this year is the parallax scrolling effect.
This allows two or more parallel objects on a webpage move at different speeds. WHOA.
It’s actually kind of funny that this is just now becoming a web trend since the effect has been used since the 1980s in video games.
Parallax scrolling adds depth to a website and all that it takes is some basic HTML/CSS structure and a few lines of Jquery.
5. Simple. Clean. Sophisticated.
The web design community has abandoned flashy graphics, loud background music and cluttered content in favor of a clean, some might say, elegant experience.
Driven by design uber-companies like Apple, the community has responded with simple and intuitive designs that we all love and understand almost immediately.
*BONUS – From a marketing perspective, a clean, easy to navigate website will, undoubtedly, create more engagement and ultimately more customers.