Marketing Consultation

It is true that the advent of online marketing has allowed the small & medium sized business compete side by side with the big boys like never before. It is also true that online, your business is as large or small as you make it appear. However, ask yourself this,

Am I in business to simply get by, just to stand side by side with the major players, or…

Did I Come To Dominate?

In our initial Marketing Consultation, we will challenge your beliefs of what is possible online. We will ask you questions like,

“How many top positions would you like to own on Google?” Many times our clients will have 5, 6, 8, sometimes 10 of the top positions on Google….for the same keyword!

“What is the largest goal you can hope to achieve through your business?” We will then help you map out your unique & impenetrable strategy to help you achieve these goals.

“What other services or products can your business incorporate & how can we create additional revenue streams?” Many times, an experienced set of “fresh eyes” can help your business grow in ways you may have never thought possible.

Our services extend well beyond simply getting your site to the top of Google. We are a full service Web Marketing company dedicated to developing a comprehensive online strategy for your long term business.

Keyword Research

Targeting the wrong keywords is often a fatal flaw for many online businesses. Our keyword research is more than just an educated guess, it’s a science. In this arena we don’t rely on gut instinct or intuition to tell us what keywords will be your gold mine, we test, test & test. Pinpointing the most profitable “buying” keywords will produce immediate returns as well as long term sustained income. Remember, someone searching the web for “HD TV” is simply browsing. A customer looking for “ Samsung 52” 1080p” is a buyer.

Site Design & Optimization

For the beginning online business owner without a site, & the existing website owner, we will have a site professionally designed & built. Within the industry we have found that the majority of good website designers have little or no knowledge of proper website programming as dictated by the search engines. What’s more, web programmers have very little sense of style (sorry guys…it’s true). Think of it this way;

A website needs to look good in two different ways, for two different reasons. The first and most obvious reason is geared toward what we call “user experience.” If a website has an inviting, well designed look, the user will have a pleasant experience and will therefore be more inclined to “convert” into a sale. The second a less obvious reason of the two is back end programming or “html design”. When properly coded, a website will interact more easily with the search engines and will rank higher for your targeted keywords. In turn, producing more sales.

The solution: We employ 2 very different, very complimentary teams - Designers & Programmers. This Yin & Yang team will produce a great looking site & ensure its programming meets and exceeds the search engines guidelines.

Problem Solved.

Local Integration

Specifically designed for the local small to medium sized business owner, local online integration is the most sure fire way to significantly increase your online business. Our team will place your business in local search engines, local business directories, and most importantly, local maps. Often times this strategy alone can double or triple a local business.

Video Creation

Online, video is King. A consumer is 10 times more likely to watch a short web video than to read a paragraph about your company! Additionally, a video hosted by a major web-video hosting site like YouTube, will often times rank on the first page of Google and other major search engines. Our in house video development team will work hand in hand with you to design a top rated web video highlighting your business. This video is yours to keep. We will send you both a digitally downloadable file and a high resolution (HD) version on DVD.

Video Distribution

Our Web-Video marketing strategy is incredibly aggressive, immensely effective, & designed to go viral. We will take your existing video, build a keyword optimized description, and hand submit it over 600 times to the top web-video hosting sites. It is not uncommon for our keyword optimized videos to dominate the first page of the major search engines & receive 1000’s of new views each month.

Content Creation

Our award winning writing staff is available for your needs. Be that a blog post, a new article, an E-Book, industry reports, emails, anything. Your personal “ghost writer” will do all the necessary research to ensure an intelligently written piece every time.

Article Marketing

Article distribution has been an online marketing strategy for almost as long as the internet has been around…Just never like this! We will distribute your article to hundreds of the top article hosting websites guaranteeing massive exposure for you product or service. Additionally, each article will include a link to your website, forcing your site to rank higher.

Press Release

An integral part of any effective online marketing campaign, a well written press release will announce your business to the media in a big way. We highly recommend issuing a press release before every new promotion, sale, or significant business event. A Keyword optimized press release will indelibly rank on the first page of the major search engines, provide relevant one-way links to your site, and give your business Big Time Exposure.

Directory Submissions

It’s a little known fact that the top 10 web directories combined receive more web traffic in 1 day than Google does in 3. We will submit your website to 3000 industry relevant web directories and tap into the massive amount of traffic in web directories.

Blog Reviews

Establishing yourself as an authority in your industry is one of the most important and profitable actions you can take as an online business professional. Favorable reviews of your web business is a quick way to do just that. We have an extensive blog network of professionals in almost every industry online. Each day of the month one of our industry professionals will review your business in a blog on their site.

PPC Management

Pay-Per-Click Campaigns can be your most valuable asset when managed correctly. No other form of online marketing can provide instant traffic & laser targeted, ready to buy customers. Our PPC management services ensure you never pay to much for your customers, and help take you customer from a “browser” to a “buyer.”

Landing Page Creation

Whether it’s PPC Management, or used to help build your e-mail marketing list, an optimized landing page converts traffic from just browsing visitors, to a buyer customers. Each landing page receives the attention of a full website. When user optimized experience meets expert back end programming, you make sales.

Social Network Setup

If your business is not a part of the Social Networking Revolution, you may be missing more business than we care to admit. Facebook. Myspace. Twitter. Combined these three web 2.0 powerhouses attract over 50 Million users a day & growing. In fact, many successful web businesses use social networking as their only source of traffic. We will design & optimize each networking site to premiere your business.

Social Networking Management

Our social networking expertise will grow your business exposure, direct laser targeted traffic to your site, add friends, and build your business a loyal fan base. Social networking is a great way to promote your products/ service, hot specials, sales, or promotions.

E-Mail Marketing Set Up

Capturing lead e-mails and building your list is what transforms a one time customer into a long term client. It has been that once a customer purchases your product or service, he/she is over 200% more likely to purchase from you again. Our E-mail setup services will give you the ability to capture E-mails, and stay in contact with your customer with regularly scheduled E-mail contacts.

E-Mail Marketing Management

Already have a great E-mail list? Are we building one for you? Our E-mail management services will have your customers opening more of your messages, and will convert more leads into sales. Brilliantly designed newsletters & tested headlines are just a few of the ways we increase your E-mail marketing business.

Blog Creation

Search engines Love blogs. Continually update content is one of the most important things you can do on site, and off site to increase rankings within the search engines. The best way to do that is through a blog. Our blog creation services will create you 2 off site supporting blogs & integrate a blog into your existing website.

Blog Management

Updating your existing blog regularly can be tedious and difficult. Why not put it on auto-drive? Our award winning writing staff will continually create informative & engaging information relevant to your business to blog about on you on site, and off site blogs!

Web 2.0 Promotion

Search engine marketing is one of our core practices. We believe that owning a single position on the major search engines, whether that position is 1st or 10th, is just simply not good enough. To drive massive amounts of traffic to your site, we go much further than that.

Why own one position when you can literally dominate the first page?

Web 2.0 marketing is another great way to tap into major traffic via social networking. For each of your keywords, we create and optimize a “mini-site” featuring your business on each of the top 12 web 2.0 sites like Digg, HubPages, Squidoo, Propeller...etc. Moreover, each new 2.0 site will be bookmarked at over 300 of the top social bookmarking sites, essentially creating 3,600 new locations your web business will be found.

Simply put, your newly created mini-sites will literally take over the first 2 pages of the major search engines.